Print Smaller Fonts Larger Fonts

Bait and switch advertising

Bait and switch advertising is a common form of false advertising. It occurs when a seller advertises a bargain on an item to attract you to the store. When you arrive at the store you find that the item is 'sold out' and the seller will offer you another item which is usually more expensive.

When a seller advertises goods at a discounted price they must be able to supply those goods for a reasonable amount of time. Of course , the shop may have genuinely run out of the item due to heavy demand.


Copyright © 2011 Money Stuff

An initiative from NSW Fair Trading


Last Updated: 26 November 2012

Page URL:

This information must not be relied upon as legal advice. For more information about this topic, refer to the appropriate legislation.

© State of New South Wales through NSW Fair Trading
You may freely copy, distribute, display or download this information with some important restrictions. See NSW Fair Trading's copyright policy at or email